Objective: meet the demands of a mixed agency demographic.

The overall design creates a center for play, release, and fun, by showcasing a single room that can never be booked for a meeting or conference. Through a centralized scheme, Burgeoning will create a collaborative release space which showcases agency engagement through enjoyment, and their knowledge through action and inaction. The modular program evolves with the mood of its users by creating retail frontage for the agency attitude. By way of its gameroom, R/GA passionately displays a small window into the lives of its colleagues.