BOBA DEER

Location: Little Tokyo, Los Angeles, California

Client: Boba Deer

Program: Retail

Area: 1,200ft² (110m²)

Status: Conceptual Development & Branding

  • Boba Deer's flagship store renovation utilizes rich and vivid geometry to create a youthful and energetic atmosphere attracting customers willing to enjoy a tasty boba-milk tea, as well as their time in this space.

    Responding to social media features, various visual materials and furniture installations are exaggerated to uplift and encourage the store’s friendly branding image. In addition, the shop also provides an open and flexible internal area to create a different consumer experience.

    Let there be (boba) tea for all!

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