GOOGLE-AMERICAN EAGLE OUTFITTERS
Location: New York, NY
Client: Google
Program: Retail Activation
Area: 28,300ft² (280m²)
Status: Completed
Architect: Burgeoning Architects
Lead Agency: R/Ga
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American Eagle and Google Chrome teamed up to display fashion merchandise alongside digital POS transactions. The launch was one of the biggest Chrome event ever thrown, occupying a vibrant corner of Times Square. Through a series of displays and signage, customers engage with search data and queries within the browser. Life-size demos capture exciting interior activity and trend-setting sale models adorn the store's modern interiors.